We embarked on a campaign with TriStar Skyline Medical Center to boost the morale of employees and help create excitement around the mission of the hospital. Our strategy was to create a comprehensive mission piece that expressed the "why" and passion of their work and then roll out 32 stand-alone testimonials entitled "Connect to Purpose" over the course of a calendar year.
Since the completion of the campaign, TriStar Skyline has had a strong and measurable shift in employee engagement, patient experience, and positive feedback. The library of one-on-one interviews (two such below) along with the "Above All Else" crown jewel (left) continues to inspire Skyline veterans and new hires alike.
Signcraft is a Nashville-based company that fabricates custom signage for institutions, large and small, all over the country. Any given health system, for instance, may have 25,000 signs on its campus.
They needed new video content to push out to the four professionals they do business with the most: owners, architects, GC's and designers; along with an overview video of their capabilities. A main overview video (right) is featured here along with two targeted videos (below).
The Nashville-based "Baptist Healing Trust" Board of Directors decided to incubate a new, statewide institution that provides non-partisan research, data analysis, and information regarding pending legislation as well as statewide policy initiatives undertaken by non-profit and private sector organizations.
Over four days in the spring and summer of 2015, BHT convened a diverse group of approximately 80 people for a DesignShop at the Nelson Andrews Leadership Lodge outside of Nashville for the purpose of planning and designing this new institution. Subsequently, a smaller group of BHT staff, BHT Board, and participants from the DesignShop met on multiple occasions during August and September to complete the process of forming the organization.
In addition to playing a part in the DesignShop, we worked with this smaller group to develop branding language, bedrock beliefs, core behavioral values and a name for the new organization. Through this rigorous process, The Sycamore Institute was created. Finally, our team created an entire visual identity for the organization which included the logo, the brand brochure (right), letterhead, business cards (right) and finally a graphics & brand standards manual.
SolvOne, a Portland, OR based company, serves the petroleum industry by providing 24/7/365 site-related problem solutions, facilitating dispatch execution, performing nationwide project rollouts and coordinating extensive compliance management efforts.
We had the distinct opportunity to work with them to create a new mission, a visual identity including a new logo, business cards, web presence (solvone.com) and an explainer video among other assets. In other words... "the works."
We brought everything to these two Harpeth Hall projects: writing, production, archives, period cinematography, motion graphics, black & white portraiture, and documentary filmmaking... it's all there.
The result is work we're tremendously proud of, and that's to say nothing of how grateful we feel to Harpeth Hall for entrusting these projects to us. Featured to the right is a narrative-based statement piece (for use in admissions) and a history piece below that celebrates 150 years of girls education.
Nashville-based non-profit Our Kids helps children and families heal from incidences of child sexual abuse. We met with Our Kids at a crucial time in their organization's history - their 30th anniversary.
Our team worked with leadership at Our Kids to define and communicate their vision, bedrock beliefs, and core behavioral values; all of which were collected in a visioning document that we tailor-made just for them.
Using the fruits of the visioning process, we produced a series of branded content for Our Kids to push out via social media and fundraising events. The statement video we created for them is featured here.
Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers. With a robust inventory of consistently available drugs, they improve the health of our most vulnerable citizens – those with low income and without prescription drug benefits.
Over the last several years, we have worked with Dispensary of Hope to create meaningful branding of all stripes: print collateral, documentary-style videos, explainer videos, and finally a new website.
Their "story" video is featured to the right while one patient feature (of several created) is shown below along with their explainer video.
Louisiana Pacific is a Fortune 500 leader in the building product industry. Every so often, a company of their size needs to rally thousands of their team members around a common message. The message this time, was one of morality, safety and camaraderie. We were tapped to craft such a message.
This unique compliance was used to galvanize morale among existing employees and to educate employees who were just climbing on board.
Pinnacle Financial Partners is a Nashville success story.
Founded in 2000, the firm has been a darling of the region ever since. Their focus on delivering customers outstanding service and creating an energized work culture among their associates has landed them on Fortune's "Best Place To Work" several times over.
At their 15-year milestone, Pinnacle was looking to mark the occasion with a suite of video content that celebrated their mission and culture.
We were tapped to tell the story of their company and their people. Featured here is one part of a two-part anniversary video. Among other assets we've created for Pinnacle have been a four-part annual report, merger videos, and over forty single interviews that centered on the organization's beliefs and values.