Prepared for: Berea College
August 2016
It is our distinct honor to have the opportunity to work with Berea College to craft a new and revitalized story. By reviewing the documents and content below, you will get a sense of the vision, craft and possibilities that Creative Communications can bring to this project.
Please don't hesitate to reach out with any questions.
mac@creativellc.net
Mac Pirkle
Founder & CEO, Creative Communications
*Creative Communications operates under a $1,000,000 general liability insurance policy
and a worker’s compensation policy with Berea College named as the additionally insured is currently in the approval process.
Start with WHY
With every new client, we ask the question: "Why do you do what you do?" It is the most important and most fundamental approach to our work. Through our Visioning process, we've crafted customized approaches with the goal of distilling seemingly disparate information, goals and ideas into a focused, cogent and stated reason for which our client's organization exists.
Then, and only then, are we able to act intuitively in creating what will be the new communication tools of the organization we are serving.
Our approach: (click to enlarge)
Client Adventures
Client: Dispensary of Hope
The Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers. With an inventory of consistently available drugs, they improve the health of our most vulnerable citizens: those with low income and without prescription drug benefits.
The staff found their organization at a pivotal moment. With what was already nationwide success, they were ready to lift their organization to the next level by approaching more and larger pharmaceutical manufacturers with the hope of expanding their impact. The challenge was that their communications strategy was too focused on the transactional.
Through the Visioning process, they (and, by extension, we) were able to identify the Bedrock Beliefs, Core Behavioral Values and Vision that would inform all of the content that we would then create together.
There was an absence of "on-the-ground" stories from and about real people whose lives had been impacted by their organization. Part and parcel of their newly transformed voice became the voices of the constituents themselves; so we set out to capture a small library of vignettes for the Dispensary to push out through multiple communication channels. Here are two such stories:
Dispensary of Hope Vignette: Gary
Dispensary of Hope Vignette: Aleshia
Client: Harpeth Hall
While some of what we do could be characterized as "branding," it's not a word we use lightly. Indeed, for some organizations, that is our charge - and we did ultimately craft a new mission and vision with Dispensary of Hope. But for many organizations, it's simply a matter of celebrating their current identity while at the same time giving them a new voice, a fresh perspective and renewed excitement about their mission.
"Creative Communications exceeded our expectations in terms of artistry
and capturing the essence of the Harpeth Hall experience!"
~ Miller Callen, Harpeth Hall School
Harpeth Hall: Dream Big, Go Far
Harpeth Hall: 150th Anniversary
Client: Hope Clinic for Women
Hope Clinic for Women serves women who have unplanned pregnancies, women who may be in crisis surrounding a pregnancy and women who need personal support and counseling for other health issues. When they came to us, they needed a new pitch video. We felt that it would be difficult (if not impossible) to create something powerful and authentic without first entering into the Visioning process with their Board and staff.
What came out of the Visioning Process was a document that we created based on their newly conceived language and vision. The contents of this document would galvanize the mission of their organization and breathe new excitement into the staff. Having gone through the Visioning process and embedding ourselves into the culture of the organization, we could now take on the task of creating a "mission and vision" video with a clarity of perspective. See below: "Hope Wins."
Hope Clinic for Women: Vision & Values
Hope Clinic for Women: Hope Wins
Hope Clinic for Women: Mary Dalton
Hope Clinic for Women: Chelsea & Fernando
Client: Community Nashville
2015 marked the 50th anniversary of the Bloody Sunday march across the Edmund Pettus Bridge in Selma, Alabama. Community Nashville, an organization dedicated to improving human relations across a disparate population in Nashville, invited us to join them in their trip to Selma with the goal of putting together a host of videos to be shown at the Human Relations Awards Gala in Nashville; of which they are the benefactor.
Below are two accounts from our trip that were shown at the gala.
Client: Pinnacle Financial Partners
We were tapped to tell the story of their company and their people. The videos here are a sampling of a complete suite that we built for them; which included a two-part anniversary video, a four-part annual report, merger videos, approximately forty interviews, "Pinnacle Moments" at Tennessee Titans' games and a seven part series called "Our Story" that walked the viewer through their beliefs and values.
Pinnacle Financial Partners is a Nashville success story. Founded in 2000, the firm has been a darling of the region ever since. Their focus on delivering customers outstanding service and creating an energized work culture among their associates has landed them on Fortune's "Best Place To Work" several times over. Now at a 15-year milestone, Pinnacle was looking to mark the occasion with a suite of video content that celebrated their mission and culture.