We embarked on a campaign with TriStar Skyline Medical Center to boost the morale of employees and help create excitement around the mission of the hospital.
Our strategy was to create a comprehensive mission piece that expressed the "why" and passion of their work and then roll out 32 stand-alone testimonials entitled "Connect to Purpose" over the course of a calendar year.
Since the completion of the campaign, TriStar Skyline has had a strong and measurable shift in employee engagement, patient experience, and positive feedback. The library of one-on-one interviews along with the "Above All Else" crown jewel continues to inspire Skyline veterans and new hires alike.
TriStar Horizon Medical Center is a community hospital in picturesque Dickson, TN. The challenge they were faced with was that a large percentage of Dickson residents were driving 40 minutes to Nashville for their care rather than visiting the hospital in their own back yard.
To ignite excitement around the hospital, both internally and externally, we had to celebrate the community that it's in. In this comprehensive piece, the town of Dickson is as important a character in the piece as the hospital itself. In this way, it would affirm the "exceptional care, close to home" message that Horizon was after.
Pinnacle Financial Partners is a Nashville success story.
Founded in 2000, the firm has been a darling of the region ever since. Their focus on delivering customers outstanding service and creating an energized work culture among their associates has landed them on Fortune's "Best Place To Work" several times over.
Now at a 15-year milestone, Pinnacle was looking to mark the occasion with a suite of video content that celebrated their mission and culture.
We were tapped to tell the story of their company and their people. The videos here are a sampling of a complete suite that we built for them; which included a two-part anniversary video, a four-part annual report, merger videos, approximately forty interviews, "Pinnacle Moments" at Tennessee Titans' games and a seven part series called "Our Story" that walked the viewer through their beliefs and values.
We brought everything to these projects: writing, production, archives, period cinematography, motion graphics, black & white portraiture, documentary filmmaking... it's all there.
The result is work we're tremendously proud of, and that's to say nothing of how grateful we feel to Harpeth Hall for entrusting these projects to us.
Senior Ride Nashville is a new non-profit that pairs a senior who needs a ride with a volunteer who can give one. This innovative model is poised to provide a life-changing benefit to those in the community who are no longer behind the wheel.
We partnered with Senior Ride to create materials that would engage and inform. In addition to the videos featured here, we also created a small library of photography as well as a leave-behind print piece for use by their staff.
A little over an hour south of Nashville, in the community of Pulaski, Tennessee, Martin Methodist College is reshaping the concept rural education. Martin is dedicated to welcoming students from the world over and developing them into professionals who will go on to make impacts in communities large and small.
We had the opportunity to create a long-form piece that offered an overview of their mission, as well as a library of branded content that would be rolled out in a variety of channels; some of those are featured here.
Visiting this special place had a huge impact on us, and it’s all laid to bare here. Go Redhawks!
SolvOne, a Portland, OR based company, serves the petroleum industry by providing 24/7/365 site-related problem solutions, facilitating dispatch execution, performing nationwide project rollouts and coordinating extensive compliance management efforts.
We had the distinct opportunity to work with them to create a new mission, visual identity, web presence (solvone.com) and explainer video. In other words... "the works."
Nashville-based non-profit Our Kids helps children and families heal from incidences of child sexual abuse. We met with Our Kids at a crucial time in their organization's history - their 30th anniversary.
Our team worked with leadership at Our Kids to define and communicate their vision, bedrock beliefs, and core behavioral values; all of which were collected in a visioning document that we tailor-made just for them.
Using the fruits of the visioning process, we produced a series of branded content for Our Kids to push out via social media and fundraising events.
Hope Clinic for Women serves women who have unplanned pregnancies, women who may be in crisis surrounding a pregnancy and women who need personal support and counseling for other health issues. When they came to us, they needed a new pitch video. We felt that it would be difficult (if not impossible) to create something powerful and authentic without first entering into the Visioning process with their Board and staff.
What resulted was a document that we created based on their newly conceived language and vision. This document would galvanize the mission of their organization and breathe new excitement into the staff. Having gone through the Visioning process and embedding ourselves into the culture of the organization, we could now take on the task of creating a "mission and vision" video with a clarity of perspective. See below: "Hope Wins."
Camp Anytown is unlike any other camp. Put on, in part, by The Oasis Center of Nashville, TN, it invites youth of all races, creeds, religions, and backgrounds together to examine cultural identity, diversity, and societal relationships in modern society. And, they have s'mores.
Check out what we found.
"Beyond Us" was a capital campaign launched by Franklin First in the Fall of 2016. The first five weeks of the campaign were branded with different themes: "Beyond Sunday," "Beyond Giving," etc, while culminating on commitment Sunday with the eponymous "Beyond Us."
We were tapped to create a body of video content that would be rolled out to the congregation over the course of five weeks: one message from the Senior Pastor, one fun "Mash Up" of comments from members, and one "Witness" video featuring comments from an individual member each week for a total of fifteen unique videos.
The relationships between students, parents, teachers and administrators have a profound impact on the way we do education; each party has rights and responsibilities. In order to better our educational system with a new and holistic approach, Nashville Metro Schools rolled out a new Student-Parent Handbook that would feature and celebrate these rights and responsibilities.
Oasis Center, an organization dedicated to offering support to youth in the Nashville community, came to us wanting to create a piece that would ignite interest in the newly defined rights and responsibilities that those in the educational community (read: everyone) share.
So, that's what we did.
Health encompasses not only physical health but mental and emotional health as well as social and financial well-being. The Baptist Healing Trust (BHT) is one such non-profit in the Nashville area focused on these issues.
The BHT Board of Directors decided to incubate a new, statewide institution that provides non-partisan research, data analysis, and information regarding pending legislation as well as statewide policy initiatives undertaken by non-profit and private sector organizations.
Over 4 days in the spring and summer of 2015, BHT convened a diverse group of approximately 80 people for a DesignShop at the Nelson Andrews Leadership Lodge outside of Nashville for the purpose of planning and designing this new institution. Subsequently, a smaller group of BHT staff, BHT Board, and participants from the DesignShop met on multiple occasions during August and September to complete the process of forming the organization.
In addition to playing a part in the DesignShop, we worked with this smaller group to develop branding language, bedrock beliefs, core behavioral values and a name. Through this rigorous process, The Sycamore Institute was created.
Finally, our team created an entire visual identity for the organization which included the logo, the brand brochure (right), letterhead, business cards (right) and finally a graphics & brand standards manual.
Bishop Scott Jones and his son Arthur teamed up to write the book ASK: Faith Questions in a Skeptical Age. The United Methodist Publishing House published the book and gave us the opportunity to produce an eight-episode series that would accompany the book and the Bible study.
We took over Urban Grub, a hip little restaurant in Nashville, and captured conversations between five Methodist pastors from across the country for each of the eight topics. The conversations needed to be fueled and engaging, so we created a device: the box.
We built a one-of-a-kind wooden box and filled it with items that would prompt and direct the flow of conversation. In the end, the box became as much a character of the series as anything; and together with UMPH, we made a handsome product.
The Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers.
With a robust inventory of consistently available drugs, they improve the health of our most vulnerable citizens – those with low income and without prescription drug benefits.
Begin Anew is a non-profit organization that provides GED tutoring for the low-income adults among us who, for whatever reason, never received a high school diploma. Through this special organization, men and women seeking to further their careers are given hope that they can achieve more than they had ever imagined.
For over four decades, CommunityNashville has been a stalwart supporter of human rights, racial tolerance and peaceful unity throughout Nashville. Each year, they honor civic leaders from the community who have offered outstanding levels of service in support of racial equality and human rights. Ahead of their annual Human Relations Awards Dinner, they asked that we produce a series of videos for the event.
The first two videos feature an account of our trip to Selma, Alabama with kids from the Oasis Center for the 50th anniversary of the Bloody Sunday march; while the final three videos would feature a discussion among 2015 honorees, past honorees, and members of the Nashville community.
The Family Engagement University, in partnership with The Oasis Center and Metro Nashville Public Schools are seeking to reshape the way Nashville's teachers approach their students. In this piece, we follow two innovative ways that these organizations are informing and reforming the interactions between teachers and students.
Signcraft is a Nashville-based company that fabricates custom signage for institutions, large and small, all over the country. Any given health system, for instance, may have 25,000 signs on its campus. (you read that right, 25,000)
They needed new video content to push out to the four professionals they do business with the most: owners, architects, GC's and designers; along with an overview video of their capabilities.
We'll never look at signage the same way.
DSi is a Nashville-based e-discovery company that's had wild success since opening its doors in 1999.
In an industry that is constantly influenced by changes in information technology and is particularly overwhelmed by big data, leadership wanted a video that would remind their customers that people are and will always be at the heart of what they do.
Jeff Bradford of The Bradford Group (the PR agency of record for DSi) reached out to us with a written concept. The piece we created takes a contemporary technique and highlights the human element behind the work that DSi does, with physical paper as a metaphor for data.
Rob Renfroe, a pastor at The Woodlands Methodist Church in Houston, partnered with The United Methodist Publishing House to publish his new book and study - A Way Through The Wilderness: Growing In Faith When Life is Hard.
It was our job to produce the six-part series and to give the study character, using themes of the book to develop an appropriate style and direction.
Westminster Presbyterian Church, a long beloved and prominent church in the Nashville community, was conducting a capital campaign in the spring of 2015. Our charge was to create three videos for the church to use during the rollout of the campaign. These were to capture the character and mission of the church; and to celebrate the spirit of what the church has meant to its congregation.
Anne Blair Brown: Portrait of an Artist
Being a fine artist is challenging enough. In this partnership, we embedded ourselves into the life and work of Anne Blair Brown, a contemporary impressionist with the desire to spread her story through thoughtfully crafted video and imagery. Here's what we came up with.
Julia Green Elementary is unique among many public schools in that their PTO is extraordinarily robust. INVEST, the annual campaign that raises money for the PTO, needed a fresh and engaging expression of the effect that this organization is having on the Julia Green student body.
West End United Methodist is a Church with history. For their 2014 capital campaign, they needed a series of tools to excite and unite the congregation around the idea of preserving their home for future generations.
Working with development, leaders in the church and the congregation itself, we are creating six individual videos -each with their own theme and style- to be rolled out over the course of the campaign.
Louisiana Pacific is a Fortune 500 leader in the building product industry. Every so often, a company of their size needs to rally thousands of their team members around a common message. The message this time, was one of morality, safety and camaraderie. We were tapped to craft such a message.
Working with LP was a joy and an adventure - from meeting team members in there offices to touring an oriented-strand-board manufacturing plant in Hanceville Alabama, the experiences we had and the people we met did not disappoint.
Susan Binkley is a driven woman. While working in the restaurant industry as the owner of a small bakery in rural Tennessee, she experienced a powerful dream - one calling her to make an impact on the dire circumstances of local women and children who had fallen victim to addiction and substance abuse. That dream grew into Blue Monarch, an intensive residential recovery program seeking to break the cycle of addiction within families and challenge the way we as a society deal with recidivism.
Blue Monarch was a success, and on the tenth anniversary of their organization, they undertook a sizable challenge: to ignite the support of their donors and pay off their million-dollar mortgage once and for all.
We put together an extensive communication plan complete with multiple videos, a commemorative brochure, mailings, newspaper ads, email marketing, crowd funding consultation and finally a new artistic direction for their image.
As a result of the campaign they were able to pay off their mortgage, freeing up valuable capital for programs and services. Today, they continue to serve the community, giving hope to families in desperate circumstances.
With low-literacy levels approaching 20% in Guilford County, NC, there is an invisible drag on human resources and productivity that likely goes unnoticed by many in the community. This invisibility is exacerbated by the fact that many of us take reading skills for granted - everyone knows how to read in a modern society, right? People who struggle with reading end up dealing with innumerable, broader issues in their lives that magnify this root problem - low self esteem, shame, difficulty finding meaningful employment - and lead to other, complicating life circumstances.
Reading Connections, a non-profit in search of a new way to tell their story, was looking to position itself in the community as a powerful force, working to transform the region by changing the skill levels of a significant demographic. Here's how we helped.
In 1908, Marvin T. Duncan founded the Duncan College Prep School for Boys on the spot of what is today Vanderbilt University Memorial Gym. Duncan, his wife and colleagues strove to impart stern discipline and lasting wisdom on their students. After Mr. Duncan passed away due to ill health, the school closed it's doors in '52.
One young man in particular had a hand in carrying Duncan's legacy to Brentwood Academy in Nashville, TN. BA is now home to the remaining Duncan School alums and serves as their gathering place to remember fondly the lessons and laughter from over seventy years ago.
In an effort to commemorate their history alongside Duncan alums across the country and raise awareness of the Duncan School story among the young Brentwood students, BA asked that we capture and craft stories from the alums themselves. This is what we put together.