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Creative Communications
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Metro Nashville Department of Family Safety

Nashville, like too many other cities across the country, has a tragic but silent epidemic - domestic violence. Despite years of political, financial, and bureaucratic back-and-forth, Nashville was able to establish the Department of Family Safety and subsequently build the largest Family Safety Center in the country at that time.

We partnered with DFS as the center was being built to create 1. an introduction to the issue and the department’s response, 2. a short social media-friendly awareness piece, and 3. a comprehensive documentary-style history of the issue with Nashville in the center; complete with cinematic interludes.

Creative Communications is a service-minded organization, and this was one effort we were especially honored to be a part of.

TN Voices

Regardless of socioeconomic status, race, creed, or location, families across Tennessee are enduring trauma that is negatively impacting wellbeing of their children. These occurrences could mean substance abuse in the home, domestic violence, neglect, sexual abuse, and more.

Children who grow up having borne witness to these issues in the home are more susceptible to develop physical and mental health disorders, and to a large extent, affected the rest of their lives.

TN Voices seeks to offer counsel, guidance and access to resources to those of all ages who have been touched by these issues. They came to us with the need to communicate their core mission as they expand their fundraising. The first listed is our response. Lastly, we created a short, sharable version that was more to the point.

Harpeth Hall

Harpeth Hall recently marked the anniversary of their state-of-the-art Athletic & Wellness Center. We partnered with them to celebrate the tradition the school has in growing young athletes and fostering a love of wellness and physical education in young women.

Prior to the Athletic and Wellness Center video, we partnered with them in creating other pieces as well: a statement video that celebrates the potential of young women and a 150th celebration video among them. We brought everything to these projects: writing, production, archives, period cinematography, motion graphics, black & white portraiture, documentary filmmaking... it's all there.

The result is work we're tremendously proud of, and that's to say nothing of how grateful we feel to Harpeth Hall for entrusting these projects to us.

TriStar Horizon Medical Center

TriStar Horizon Medical Center is a community hospital in picturesque Dickson, TN. The challenge they were faced with was that a large percentage of Dickson residents were driving 40 minutes to Nashville for their care rather than visiting the hospital in their own back yard.

To ignite excitement around the hospital, both internally and externally, we had to celebrate the community that it's in. In the first comprehensive piece, the town of Dickson is as important a character in the piece as the hospital itself. In this way, it would affirm the "exceptional care, close to home" message that Horizon was after.

Later in our relationship with TriStar Horizon, we returned to tell the story of their initiative to make an impact on the rapidly growing opioid crisis.

Perfect 36

In August of 1920, Tennessee became the 36th state to ratify the 19th amendment, giving women the right to vote. 75 years later, on the anniversary, a theatrical production was mounted to commemorate the momentous event.

Now, 100 years later, the same team that produced the musical is back to produce an updated version that will be told through a new mixed-media approach.

In order to get the project off the ground, we had to capture the moving and as well as the humorous moments of the piece while explaining the issue to a potentially unaware audience - stoking enough excitement for them to back the new production. We turned to John McBride and the fabulous team at Blackbird Studios to record and film a number of songs from the show.

Covid-19 has had an impact on the dates of production, but has not diminished the need for Americans to understand the sacrifices and struggles women and people of color have endured securing the vote.

Golden Cross Foundation

Middle Tennessee demographics are changing rapidly. Older adults are making up a larger and larger portion of the larger population. With that comes the need for more programs, outreach, and engagement.

The Golden Cross Foundation is funding ministries across the Tennessee Conference of the United Methodist Church that will make an impact in the lives of countless older adults in the areas of nutrition, housing, transportation, and health care.

We were honored to have the opportunity to walk their board through a visioning process which then gave us the ability to create a host of communication tools: a vision document, a brochure, a poster, a website overhaul, and a series of stories told through video to illustrate the foundation’s impact.

The overview is first, followed by four, more in-depth vignettes. Finally, the print pieces.

Pinnacle Financial Partners

Pinnacle Financial Partners is a Nashville success story.

Founded in 2000, the firm has been a darling of the region ever since. Their focus on delivering customers outstanding service and creating an energized work culture among their associates has landed them on Fortune's "Best Place To Work" several times over.

As a long term partner, we have the opportunity to tell the story of their company and their people in many ways. The videos here are a sampling of a complete suite that we built for them; from major-production communications to celebrity endorsements from Jake Owen and Kristin Cavillari, we’ve done it all with them.

TriStar Skyline Medical Center

We embarked on a campaign with TriStar Skyline Medical Center to boost the morale of employees and help create excitement around the mission of the hospital.

Our strategy was to create a comprehensive mission piece that expressed the "why" and passion of their work and then roll out 32 stand-alone testimonials entitled "Connect to Purpose" over the course of a calendar year.

Since the completion of the campaign, TriStar Skyline has had a strong and measurable shift in employee engagement, patient experience, and positive feedback. The library of one-on-one interviews along with the "Above All Else" crown jewel continues to inspire Skyline veterans and new hires alike.

Senior Ride Nashville

Senior Ride Nashville is a new non-profit that pairs a senior who needs a ride with a volunteer who can give one. This innovative model is poised to provide a life-changing benefit to those in the community who are no longer behind the wheel.

We partnered with Senior Ride to create materials that would engage and inform. In addition to the videos featured here, we also created a small library of photography as well as a leave-behind print piece for use by their staff.

SolvOne

SolvOne, a Portland, OR based company, serves the petroleum industry by providing 24/7/365 site-related problem solutions, facilitating dispatch execution, performing nationwide project rollouts and coordinating extensive compliance management efforts.

We had the distinct opportunity to work with them to create a new mission, visual identity, web presence (solvone.com) and explainer video. In other words... "the works."

Our Kids

Nashville-based non-profit Our Kids helps children and families heal from incidences of child sexual abuse. We met with Our Kids at a crucial time in their organization's history - their 30th anniversary.

Our team worked with leadership at Our Kids to define and communicate their vision, bedrock beliefs, and core behavioral values; all of which were collected in a visioning document that we tailor-made just for them.

Using the fruits of the visioning process, we produced a series of branded content for Our Kids to push out via social media and fundraising events.

Martin Methodist College

A little over an hour south of Nashville, in the community of Pulaski, Tennessee, Martin Methodist College is reshaping the concept rural education. Martin is dedicated to welcoming students from the world over and developing them into professionals who will go on to make impacts in communities large and small.

We had the opportunity to create a long-form piece that offered an overview of their mission, as well as a library of branded content that would be rolled out in a variety of channels; some of those are featured here.

Visiting this special place had a huge impact on us, and it’s all laid to bare here. Go Redhawks!

Hope Clinic for Women

Hope Clinic for Women serves women who have unplanned pregnancies, women who may be in crisis surrounding a pregnancy and women who need personal support and counseling for other health issues. When they came to us, they needed a new pitch video. We felt that it would be difficult (if not impossible) to create something powerful and authentic without first entering into the Visioning process with their Board and staff.

What resulted was a document that we created based on their newly conceived language and vision. This document would galvanize the mission of their organization and breathe new excitement into the staff. Having gone through the Visioning process and embedding ourselves into the culture of the organization, we could now take on the task of creating a "mission and vision" video with a clarity of perspective. See below: "Hope Wins."

Franklin First United Methodist Church

"Beyond Us" was a capital campaign launched by Franklin First in the Fall of 2016. The first five weeks of the campaign were branded with different themes: "Beyond Sunday," "Beyond Giving," etc, while culminating on commitment Sunday with the eponymous "Beyond Us." 

We were tapped to create a body of video content that would be rolled out to the congregation over the course of five weeks: one message from the Senior Pastor, one fun "Mash Up" of comments from members, and one "Witness" video featuring comments from an individual member each week for a total of fifteen unique videos.

Oasis Center

The relationships between students, parents, teachers and administrators have a profound impact on the way we do education; each party has rights and responsibilities. In order to better our educational system with a new and holistic approach, Nashville Metro Schools rolled out a new Student-Parent Handbook that would feature and celebrate these rights and responsibilities.

Oasis Center, an organization dedicated to offering support to youth in the Nashville community, came to us wanting to create a piece that would ignite interest in the newly defined rights and responsibilities that those in the educational community (read: everyone) share.

So, that's what we did.

The Sycamore Institute

Health encompasses not only physical health but mental and emotional health as well as social and financial well-being. The Baptist Healing Trust (BHT) is one such non-profit in the Nashville area focused on these issues.

The BHT Board of Directors decided to incubate a new, statewide institution that provides non-partisan research, data analysis, and information regarding pending legislation as well as statewide policy initiatives undertaken by non-profit and private sector organizations.

Over 4 days in the spring and summer of 2015, BHT convened a diverse group of approximately 80 people for a DesignShop at the Nelson Andrews Leadership Lodge outside of Nashville for the purpose of planning and designing this new institution. Subsequently, a smaller group of BHT staff, BHT Board, and participants from the DesignShop met on multiple occasions during August and September to complete the process of forming the organization.

In addition to playing a part in the DesignShop, we worked with this smaller group to develop branding language, bedrock beliefs, core behavioral values and a name. Through this rigorous process, The Sycamore Institute was created.

Finally, our team created an entire visual identity for the organization which included the logo, the brand brochure (right), letterhead, business cards (right) and finally a graphics & brand standards manual.

UMPH: ASK

Bishop Scott Jones and his son Arthur teamed up to write the book ASK: Faith Questions in a Skeptical Age. The United Methodist Publishing House published the book and gave us the opportunity to produce an eight-episode series that would accompany the book and the Bible study.

We took over Urban Grub, a hip little restaurant in Nashville, and captured conversations between five Methodist pastors from across the country for each of the eight topics. The conversations needed to be fueled and engaging, so we created a device: the box.

We built a one-of-a-kind wooden box and filled it with items that would prompt and direct the flow of conversation. In the end, the box became as much a character of the series as anything; and together with UMPH, we made a handsome product.

Dispensary of Hope

The Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers.

With a robust inventory of consistently available drugs, they improve the health of our most vulnerable citizens – those with low income and without prescription drug benefits.

Begin Anew

Begin Anew is a non-profit organization that provides GED tutoring for the low-income adults among us who never received a high school diploma. Through this special organization, men and women seeking to further their careers are given hope that they can achieve more than they had ever imagined.

Berea College: Listen

Community Nashville

For over four decades, CommunityNashville has been a stalwart supporter of human rights, racial tolerance and peaceful unity throughout Nashville. Each year, they honor civic leaders from the community who have offered outstanding levels of service in support of racial equality and human rights. Ahead of their annual Human Relations Awards Dinner, they asked that we produce a series of videos for the event.

The first two videos feature an account of our trip to Selma, Alabama with kids from the Oasis Center for the 50th anniversary of the Bloody Sunday march; while the final three videos would feature a discussion among 2015 honorees, past honorees, and members of the Nashville community.

Signcraft

Signcraft is a Nashville-based company that fabricates custom signage for institutions, large and small, all over the country. Any given health system, for instance, may have 25,000 signs on its campus. (you read that right, 25,000)

They needed new video content to push out to the four professionals they do business with the most: owners, architects, GC's and designers; along with an overview video of their capabilities.

We'll never look at signage the same way.

DSi

DSi is a Nashville-based e-discovery company that's had wild success since opening its doors in 1999.

In an industry that is constantly influenced by changes in information technology and is particularly overwhelmed by big data, leadership wanted a video that would remind their customers that people are and will always be at the heart of what they do.

Jeff Bradford of The Bradford Group (the PR agency of record for DSi) reached out to us with a written concept. The piece we created takes a contemporary technique and highlights the human element behind the work that DSi does, with physical paper as a metaphor for data.

First, the real piece. Second, the bloopers… 😂

UMPH: The Wilderness

Rob Renfroe, a pastor at The Woodlands Methodist Church in Houston, partnered with The United Methodist Publishing House to publish his new book and study - A Way Through The Wilderness: Growing In Faith When Life is Hard.

It was our job to produce the six-part series and to give the study character, using themes of the book to develop an appropriate style and direction.

Anne Blair Brown

Anne Blair Brown: Portrait of an Artist

Being a fine artist is challenging enough. In this partnership, we embedded ourselves into the life and work of Anne Blair Brown, a contemporary impressionist with the desire to spread her story through thoughtfully crafted video and imagery. Here's what we came up with.

Julia Green Elementary

Julia Green Elementary is unique among many public schools in that their PTO is extraordinarily robust. INVEST, the annual campaign that raises money for the PTO, needed a fresh and engaging expression of the effect that this organization is having on the Julia Green student body.

West End United Methodist

West End United Methodist is a Church with history. For their 2014 capital campaign, they needed a series of tools to excite and unite the congregation around the idea of preserving their home for future generations.

Working with development, leaders in the church and the congregation itself, we are creating six individual videos -each with their own theme and style- to be rolled out over the course of the campaign.

Louisiana Pacific

Louisiana Pacific is a Fortune 500 leader in the building product industry. Every so often, a company of their size needs to rally thousands of their team members around a common message. The message this time, was one of morality, safety and camaraderie. We were tapped to craft such a message.

Working with LP was a joy and an adventure - from meeting team members in there offices to touring an oriented-strand-board manufacturing plant in Hanceville Alabama, the experiences we had and the people we met did not disappoint.

Reading Connections

With low-literacy levels approaching 20% in Guilford County, NC, there is an invisible drag on human resources and productivity that likely goes unnoticed by many in the community. This invisibility is exacerbated by the fact that many of us take reading skills for granted - everyone knows how to read in a modern society, right? People who struggle with reading end up dealing with innumerable, broader issues in their lives that magnify this root problem - low self esteem, shame, difficulty finding meaningful employment - and lead to other, complicating life circumstances.

Reading Connections, a non-profit in search of a new way to tell their story, was looking to position itself in the community as a powerful force, working to transform the region by changing the skill levels of a significant demographic. Here's how we helped.

Metro Nashville Department of Family Safety

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TN Voices

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Harpeth Hall

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TriStar Horizon Medical Center

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Perfect 36

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Golden Cross Foundation

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Pinnacle Financial Partners

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TriStar Skyline Medical Center

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Senior Ride Nashville

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SolvOne

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Our Kids

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Martin Methodist College

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Hope Clinic for Women

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Franklin First United Methodist Church

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Oasis Center

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The Sycamore Institute

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UMPH: ASK

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Dispensary of Hope

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Begin Anew

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Berea College: Listen

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Community Nashville

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Signcraft

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DSi

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UMPH: The Wilderness

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Anne Blair Brown

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Julia Green Elementary

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West End United Methodist

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Louisiana Pacific

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Reading Connections

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Reading Connections