Susan Binkley is a driven woman. While working in the restaurant industry as the owner of a small bakery in rural Tennessee, she experienced a powerful dream - one calling her to make an impact on the dire circumstances of local women and children who had fallen victim to addiction and substance abuse. That dream grew into Blue Monarch, an intensive residential recovery program seeking to break the cycle of addiction within families and challenge the way we as a society deal with recidivism.
Blue Monarch was a success, and on the tenth anniversary of their organization, they undertook a sizable challenge: to ignite the support of their donors and pay off their million-dollar mortgage once and for all.
We put together an extensive communication plan complete with multiple videos, a commemorative brochure, mailings, newspaper ads, email marketing, crowd funding consultation and finally a new artistic direction for their image.
As a result of the campaign they were able to pay off their mortgage, freeing up valuable capital for programs and services. Today, they continue to serve the community, giving hope to families in desperate circumstances.