Three distinctly different pieces out of six that were created for the WEUM campaign. First, a historical overview using archived images, graphics and a voice over. Second, a locked-off camera features several dozen church members reciting the mission of the church as well as listing off ministries. Finally, a conversation with the senior pastor and then a humorous piece that points out the distinction between West End’s campaign and their stewardship campaign.
First, two short pieces to garner support for the campaign and lastly, a round-table style discussion among church leadership and members.
A comprehensive library of content that was rolled out over the course of the five-week “Beyond Us” campaign. The campaign had a different theme each week: Beyond Sunday, Beyond Giving, Beyond Today, Beyond Me, and finally Beyond Us. Each week, three videos were released: one whimsical montage of church members commenting on the focus of the week, one personal member profile, and a reflection from the senior pastor.