We embarked on a campaign with TriStar Skyline Medical Center to boost the morale of employees and help create excitement around the mission of the hospital. Our strategy was to create a comprehensive mission piece that expressed the "why" and passion of their work and then roll out 32 stand-alone testimonials entitled "Connect to Purpose" over the course of a calendar year.
Since the completion of the campaign, TriStar Skyline has had a strong and measurable shift in employee engagement, patient experience, and positive feedback. The library of one-on-one interviews (two such below) along with the "Above All Else" crown jewel (left) continues to inspire Skyline veterans and new hires alike.
Nashville-based non-profit Our Kids helps children and families heal from incidences of child sexual abuse. We met with Our Kids at a crucial time in their organization's history - their 30th anniversary.
Our team worked with leadership at Our Kids to define and communicate their vision, bedrock beliefs, and core behavioral values; all of which were collected in a visioning document that we tailor-made just for them.
Using the fruits of the visioning process, we produced a series of branded content for Our Kids to push out via social media and fundraising events. One such video we created for them is featured here.
Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers. With a robust inventory of consistently available drugs, they improve the health of our most vulnerable citizens – those with low income and without prescription drug benefits.
Over the last several years, we have worked with Dispensary of Hope to create meaningful branding of all stripes: print collateral, documentary-style videos, explainer videos, and finally a new website.
Their "story" video is featured to the right while one patient feature (of several created) is shown below along with their explainer video.
Hope Clinic for Women serves women who have unplanned pregnancies, women who may be in crisis surrounding a pregnancy and women who need personal support and counseling for other health issues. When they came to us, they needed a new pitch video. We felt that it would be difficult (if not impossible) to create something powerful and authentic without first entering into the Visioning process with their Board and staff.
What resulted was a document that we created based on their newly conceived language and vision. This document would galvanize the mission of their organization and breathe new excitement into the staff. Having gone through the Visioning process and embedding ourselves into the culture of the organization, we could now take on the task of creating a "mission and vision" video with a clarity of perspective. See below: "Hope Wins."
Begin Anew is a non-profit organization that provides GED tutoring for the low-income adults among us who, for whatever reason, never received a high school diploma. Through this special organization, men and women seeking to further their careers are given hope that they can achieve more than they had ever imagined.
Each year we create a video or series of videos for their fundraiser. This year featured a montage of some of their students (left).