With low-literacy levels approaching 20% in Guilford County, NC, there is an invisible drag on human resources and productivity that likely goes unnoticed by many in the community. This invisibility is exacerbated by the fact that many of us take reading skills for granted - everyone knows how to read in a modern society, right? People who struggle with reading end up dealing with innumerable, broader issues in their lives that magnify this root problem - low self esteem, shame, difficulty finding meaningful employment - and lead to other, complicating life circumstances.
Reading Connections, a non-profit in search of a new way to tell their story, was looking to position itself in the community as a powerful force, working to transform the region by changing the skill levels of a significant demographic. Here's how we helped.