Health encompasses not only physical health but mental and emotional health as well as social and financial well-being. The Baptist Healing Trust (BHT) is one such non-profit in the Nashville area focused on these issues.
The BHT Board of Directors decided to incubate a new, statewide institution that provides non-partisan research, data analysis, and information regarding pending legislation as well as statewide policy initiatives undertaken by non-profit and private sector organizations.
Over 4 days in the spring and summer of 2015, BHT convened a diverse group of approximately 80 people for a DesignShop at the Nelson Andrews Leadership Lodge outside of Nashville for the purpose of planning and designing this new institution. Subsequently, a smaller group of BHT staff, BHT Board, and participants from the DesignShop met on multiple occasions during August and September to complete the process of forming the organization.
In addition to playing a part in the DesignShop, we worked with this smaller group to develop branding language, bedrock beliefs, core behavioral values and a name. Through this rigorous process, The Sycamore Institute was created.
Finally, our team created an entire visual identity for the organization which included the logo, the brand brochure (right), letterhead, business cards (right) and finally a graphics & brand standards manual.