TriStar Horizon Medical Center is a community hospital in picturesque Dickson, TN. The challenge they were faced with was that a large percentage of Dickson residents were driving 40 minutes to Nashville for their care rather than visiting the hospital in their own back yard.
To ignite excitement around the hospital, both internally and externally, we had to celebrate the community that it's in. In the first comprehensive piece, the town of Dickson is as important a character in the piece as the hospital itself. In this way, it would affirm the "exceptional care, close to home" message that Horizon was after.
Later in our relationship with TriStar Horizon, we returned to tell the story of their initiative to make an impact on the rapidly growing opioid crisis.
