This compilation was prepared for Tennessee Voices for Children. The work sampled here represents a broad spectrum of our clients and, hopefully, offers insight into our approach to stories.
Nashville-based non-profit Our Kids helps children and families heal from incidences of child sexual abuse. We met with Our Kids at a crucial time in their organization's history - their 30th anniversary.
Our team worked with leadership at Our Kids to define and communicate their vision, bedrock beliefs, and core behavioral values; all of which were collected in a visioning document that we tailor-made just for them.
Using the fruits of the visioning process, we produced a series of branded content for Our Kids to push out via social media and fundraising events. The statement video we created for them is featured here, and is the anchor for their national digital campaign, “What If I Told You”.
We embarked on a campaign with TriStar Skyline Medical Center to boost the morale of employees and help create excitement around the mission of the hospital. Our strategy was to create a comprehensive mission piece that expressed the "why" and passion of their work and then roll out 32 stand-alone testimonials entitled "Connect to Purpose" over the course of a calendar year.
Since the completion of the campaign, TriStar Skyline has had a strong and measurable shift in employee engagement, patient experience, and positive feedback. The library of one-on-one interviews (two such below) along with the "Above All Else" crown jewel (left) continues to inspire Skyline veterans and new hires alike.
We were asked to create a short film for their Youth Development Learning Collaborative, a public-private partnership that is improving the quality of services for adolescents in foster care in Tennessee. Our charge was to demonstrate the intrinsic worth and potential of every person, including youth in custody. Community service has emerged as a powerful tool for these young people to discover how their lives could make a difference in the world. Therefore, we visited both a male and a female residential treatment facility, interviewed the youth and followed their experiences with a community service project. That experience revealed the remarkable resilience in young people as well as the complex nature of their traumatic experiences.
We brought everything to these two Harpeth Hall projects: writing, production, archives, period cinematography, motion graphics, black & white portraiture, and documentary filmmaking... it's all there.
The result is work we're tremendously proud of, and that's to say nothing of how grateful we feel to Harpeth Hall for entrusting these projects to us. Featured to the right is a narrative-based statement piece (for use in admissions) and a history piece below that celebrates 150 years of girls education.
Dispensary of Hope is a non-profit organization dedicated to providing pharmacies and charitable clinics with reliable access to vital medication – generously donated by pharmaceutical manufacturers and providers. With a robust inventory of consistently available drugs, they improve the health of our most vulnerable citizens – those with low income and without prescription drug benefits.
Over the last several years, we have worked with Dispensary of Hope to create meaningful branding of all stripes: print collateral, documentary-style videos, explainer videos, and finally a new website.
Their "story" video is featured to the right while one patient feature (of several created) is shown below along with their explainer video.
The staff at TriStar Skyline and their Madison campus were concerned about the significant rise in suicide rates in our community, and wanted to do something to raise awareness of the issue. The result of our collaboration was a documentary film that followed a single patient and her husband on their journey into and through a significant mental health event. The film has been used extensively throughout the TriStar system to increase awareness of mental health concerns for providers and staff.
The Nashville-based "Baptist Healing Trust" Board of Directors decided to incubate a new, statewide institution that provides non-partisan research, data analysis, and information regarding pending legislation as well as statewide policy initiatives undertaken by non-profit and private sector organizations.
Over four days in the spring and summer of 2015, BHT convened a diverse group of approximately 80 people for a DesignShop at the Nelson Andrews Leadership Lodge outside of Nashville for the purpose of planning and designing this new institution. Subsequently, a smaller group of BHT staff, BHT Board, and participants from the DesignShop met on multiple occasions during August and September to complete the process of forming the organization.
In addition to playing a part in the DesignShop, we worked with this smaller group to develop branding language, bedrock beliefs, core behavioral values and a name for the new organization. Through this rigorous process, The Sycamore Institute was created. Finally, our team created an entire visual identity for the organization which included the logo, the brand brochure (right), letterhead, business cards (right) and finally a graphics & brand standards manual.